Privacy Policy
Last Updated: 28 September 2026
This Privacy Policy explains how we collect, use, disclose, protect and manage your personal data when you visit or use our website, services, programmes, events, membership platforms, forms and other digital services that link to this Privacy Policy (collectively, the “Services”).
This Privacy Policy should be read together with our Terms of Use and any other notices provided to you at the point where personal data is collected.
We manage personal data in accordance with applicable Singapore laws, including the Personal Data Protection Act 2012 (“PDPA”), where applicable.
1. What Personal Data We Collect
Depending on how you interact with SFC, we may collect personal data such as:
- your name and title;
- email address, mobile number and other contact details;
- organisation, company or business name and job title;
- billing, payment or transaction information where applicable;
- information submitted when you register for events, programmes, memberships, workshops or other SFC initiatives;
- information provided when you make an enquiry, request information, submit feedback or communicate with us;
- photographs, video recordings and other media captured at SFC events or activities, where applicable;
- information contained in applications, submissions, registrations or other materials you provide to us;
- information relating to your preferences, interests and interactions with our communications;
- technical information such as IP address, browser type, device information and website usage information; and
- any other personal data that you voluntarily provide to us or that we are permitted to collect under applicable law.
2. How We Collect Personal Data
We may collect personal data:
- directly from you when you submit forms, register for an account, event or programme, apply for membership, make an enquiry or otherwise communicate with us;
- when you interact with our website or digital platforms;
- when you participate in SFC events, programmes, initiatives or activities;
- when you subscribe to our newsletters, mailing lists or other communications;
- from your organisation or authorised representatives where appropriate;
- from third-party service providers that support our activities, where permitted by law; and
- from publicly available sources or other lawful sources, where appropriate.
3. Purposes for Collecting, Using and Disclosing Personal Data
We may collect, use and/or disclose your personal data for purposes including:
- providing, administering and improving our Services;
- processing registrations, applications, memberships and participation in SFC programmes and activities;
- administering events, exhibitions, conferences, workshops and other initiatives;
- responding to enquiries, feedback and requests;
- communicating with you about SFC activities, programmes, events, industry initiatives and relevant updates;
- sending newsletters, publications and marketing or promotional communications where permitted by applicable law and, where required, with your consent;
- managing payments, invoices and transactions;
- maintaining and improving the security, functionality and performance of our website and systems;
- conducting research, surveys, analysis and reporting relating to our activities and the fashion and creative industries, where appropriate;
- carrying out administrative, operational, accounting and record-keeping activities;
- complying with applicable laws, regulations, legal obligations and requests from regulatory or governmental authorities;
- detecting, preventing and investigating fraud, security incidents, misuse or other unlawful activities;
- establishing, exercising or defending legal rights or claims; and
- any other purpose notified to you at or before the time your personal data is collected, or for which your consent has otherwise been obtained, where required.
We will not collect, use or disclose your personal data for purposes that are incompatible with the purposes notified to you, except where permitted or required by applicable law.
4. Consent and Other Permitted Bases
Where required under the PDPA, we will obtain your consent before collecting, using or disclosing your personal data for the relevant purposes.
In certain circumstances, applicable law may permit SFC to collect, use or disclose personal data without consent. Where applicable, SFC may rely on such statutory exceptions or other lawful bases under the PDPA.
Where you have provided consent, you may withdraw your consent for the future collection, use or disclosure of your personal data by contacting us using the details set out in this Privacy Policy.
Please note that withdrawing consent does not affect the lawfulness of any collection, use or disclosure carried out before your withdrawal. Depending on the nature of your request, withdrawal of consent may also mean that SFC is unable to continue providing certain Services to you.
5. Disclosure of Personal Data
We may disclose personal data, where appropriate and permitted by law, to:
- our employees, officers and representatives who require the information to perform their duties;
- event organisers, programme partners, contractors and service providers supporting SFC activities;
- technology, website hosting, cloud storage, communications, payment, analytics and other service providers;
- professional advisers, auditors, insurers and legal advisers;
- government agencies, regulators or other authorities where required or permitted by law; and
- other parties where you have provided consent or where disclosure is otherwise permitted or required under applicable law.
Where we engage third parties to process personal data on our behalf, we will take reasonable steps to ensure that appropriate data protection and confidentiality obligations are in place.
6. Transfer of Personal Data Outside Singapore
Some of our service providers or technology systems may be located outside Singapore. As a result, your personal data may be transferred to or stored in jurisdictions outside Singapore.
Where we transfer personal data outside Singapore, we will take steps required under applicable law to ensure that the transferred personal data receives a standard of protection comparable to that required under the PDPA.
7. Protection of Personal Data
SFC takes reasonable and appropriate measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
These measures may include appropriate administrative, technical and physical safeguards, access controls and security practices.
However, no method of transmission or storage over the Internet can be guaranteed to be completely secure. While we take reasonable measures to protect personal data, we cannot guarantee the absolute security of information transmitted to or through our website.
8. Retention of Personal Data
We retain personal data only for as long as it is reasonably necessary to fulfil the purposes for which it was collected or for other lawful purposes. The appropriate retention period may depend on the nature of the information, the purpose for which it was collected, applicable legal or regulatory requirements, and our legitimate operational requirements.
When personal data is no longer required, we will take reasonable steps to delete, destroy or anonymise it in accordance with our data retention practices and applicable law.
9. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate and improve website functionality, understand how visitors use our website, remember preferences and support analytics and other website functions.
Cookies may collect information such as your IP address, browser type, device information, pages visited and general website usage information. You can manage cookies through your browser settings. Disabling certain cookies may affect the functionality or availability of some features of our website. Where applicable, we may provide additional information or controls relating to cookies and similar technologies through our website.
10. Third-Party Websites and Services
Our website may contain links to websites, applications or services operated by third parties. This Privacy Policy does not apply to those third-party websites or services. SFC is not responsible for the privacy practices, content or security of third-party websites or services.
We encourage you to review the applicable privacy policies of third parties before providing them with your personal data.
11. Marketing Communications
Where permitted by applicable law, SFC may send you information about our programmes, events, activities, publications, initiatives and other matters that may be relevant to you. Where required, we will obtain the appropriate consent before sending marketing communications.
You may unsubscribe from marketing communications at any time by using the unsubscribe mechanism provided in the relevant communication or by contacting us using the details below.
Please note that even if you opt out of marketing communications, we may still send you administrative or transactional communications where necessary, such as information relating to a registration, membership, transaction or programme in which you are participating.
12. Access to and Correction of Personal Data
Subject to applicable law, you may request access to personal data that we hold about you and information about how we have used or disclosed that personal data, where applicable.
We rely on the personal data provided to us to carry out our activities and provide our Services. We encourage you to ensure that the personal data you provide to SFC is accurate, complete and up to date.
Requests should be submitted to our Data Protection Officer. We may need to verify your identity before processing an access or correction request. Certain requests may be subject to applicable legal exceptions or requirements.
13. Withdrawal of Consent
If you wish to withdraw your consent to the collection, use or disclosure of your personal data for a particular purpose, you may contact our Data Protection Officer.
We will explain the likely consequences of withdrawing consent where appropriate, including where withdrawal may affect our ability to provide a service or administer your participation in an SFC activity.
14. Data Protection Officer
SFC has appointed a Data Protection Officer (“DPO”) to oversee our personal data protection practices.
If you have any questions about this privacy policy, wish to request access to the personal data we hold about you, correct inaccurate information, or withdraw consent for a particular use of your personal data, please contact marketing@sgfashioncouncil.org.sg.
We will endeavour to respond to your enquiry or request within a reasonable period and in accordance with applicable requirements.
15. Changes to This Privacy Policy
SFC may update this Privacy Policy from time to time to reflect changes in our practices, Services, technology, applicable laws or regulatory requirements. When we make changes, we will publish the updated Privacy Policy on this website and update the “Last Updated” date above.
16. Governing Law
This Privacy Policy is governed by the laws of Singapore. Any matters relating to the collection, use, disclosure or protection of personal data by SFC will be subject to applicable Singapore laws, including the Personal Data Protection Act 2012, where applicable.