Our People

Patron

Ms Sim Ann

Second Minister for Foreign Affairs and Home Affairs

Sim Ann (Chinese: 沈颖) is the Second Minister for Foreign Affairs and Home Affairs. She is a Member of Parliament (MP) for the Holland-Bukit Timah GRC.

Sim Ann first stepped into the political arena when she contested in the Holland-Bukit Timah GRC during the 2011 General Elections. She is currently the MP for the Holland-Bukit Timah GRC as one of the four-member People’s Action Party (PAP) team led by Minister for Foreign Affairs, Dr Vivian Balakrishnan. The other PAP members are Christopher de Souza and Edward Chia.

Office Bearers

Council 2026/2028

Sharon Lim

President

Sharon Lim

President

Drawn to the transformational power of technology to differentiate a business, Sharon joined Browzwear, a 3D fashion technology company, initially leading business development as a reseller. She went on to acquire the business, lead it as CEO for a decade, and now serves as its Chairperson. Today, Browzwear is the leading 3D design and collaboration platform used by top global fashion brands and manufacturers, and Sharon continues to champion the digital transformation of the fashion industry. She is also the founder of Fashion AI Hub, a hands-on think tank dedicated to helping brands, retailers, and manufacturers harness the power of AI. Sharon shares her venture-building expertise with the social impact ecosystem across Asia Pacific. She mentors entrepreneurs through Digital Mission Ventures and the Temasek Amplifier Program, and invests in businesses with strong ESG goals, including through her private fund, Venture Synergist. She also serves on the investment committee of Beneficial Returns.

Felicia Gan Peiling

Vice President

Felicia Gan Peiling

Vice President

Felicia Gan, PBM, is CEO of Ghim Li Global, joining in 2006 as a Legal Officer and rising through business development, design, and factory operations to CEO in 2019. Under her leadership, Ghim Li won the Company of Good (2024) and Champion of Good Gold (2025) awards; she received Singapore's Public Service Medal (2021) and the SBF Women Entrepreneur Award (2025). She holds a Bachelor of Laws from Nottingham, was called to the Singapore Bar, and studied at Haas (Berkeley) and Stanford University.

Clarence Lee

Honorary Treasurer

Clarence Lee

Honorary Treasurer

Clarence is the CEO of Lee Yin Group, an apparel manufacturer for global brands, which also operates a retail division under the brand Coldwear in the region. He emphasizes sustainable business growth, with positive social and environmental impact being key focuses for the Group, enabled by progressive technology application. Lee Yin was recognized as a Company of Good in 2025.
Before joining Lee Yin, Clarence spent time as a practising lawyer. His strong interest in technology then took him to companies like Visa, Yahoo! and Adobe for an inside view of these visionary brands.

Rajul Mehta

Honorary Secretary

Rajul Mehta

Honorary Secretary

Rajul Mehta is an established International Artist who has been recognized for her unique art styles used in all of her renowned art works. Her works can be seen in many art exhibitions and galleries all over the world. Rajul is also the creative mind and founder of the Queenmark brand. In 2013, while visiting Mongolia, Rajul saw the amazing quality and beauty of cashmere that was being produced there which gave her much inspiration in transferring her artistic styles onto a gorgeous cashmere shawl. Her creative ideas hence brought forth the start of the Queenmark story Malaysia, India and Vietnam.

Ordinary Council Members

Nicole van der Elst Desai

Ordinary Council

Nicole van der Elst Desai

Ordinary Council

Nicole van der Elst Desai is the founder of VDE Consultancy, a consulting and advisory firm for companies in the textile and fashion industry. She is the chair of Singapore Fashion Councils’ Sustainability Steering Committee and is an advisor and board member at different organizations like, Mana impact, Delvify, Remade In, in addition to being a mentor at Fashion for Good.
Nicole, a graduate of the Amsterdam Fashion Institute and an alumnus of INSEAD’s Leading the Business of Sustainability, is passionate about creating better products and processes in the fashion industry that leave behind a better planet for future generations.

Dione Song

Ordinary Council

Dione Song

Ordinary Council

Currently the Chief Executive Officer at Love, Bonito, Dione Song is responsible for driving the company’s strategy, growth, innovation and culture. She is a passionate advocate for female empowerment, wellness and entrepreneurship, and is also a mentor and advisor to several startups. Her work has been recognised on notable lists including Business of Fashion 500 and LinkedIn. Dione started her career in technology and e-commerce and prior to Love, Bonito, held marketing and general management roles at ZALORA and Sephora.

Ordinary Council

Onur Gur

Ordinary Council

Onur Gur

Onur Gur is the Group Chief Financial Officer of Busana Apparel Group, Indonesia's largest garment manufacturer, serving many of the world's leading fashion and apparel brands.
His career bridges banking and the retail & garment supply chain. Over 27 years, he has worked both sides of it — first financing it from within banks, then applying that expertise inside the industry itself.
He began in trade finance at HSBC, with progressive roles across New York, London, Hong Kong, and Taipei. In 2009 he joined Li & Fung, the world's largest sourcing and supply chain services company, building and leading its trade finance business out of Singapore for over a decade — financing garment and consumer goods suppliers across Asia, and gaining a close, practical view of how supply chains hold up under strain.
Alongside his role at Busana, Onur advises Riverchain, a Hong Kong fintech financing construction supply chains, and Mall IQ, a US-based purchase-intent platform, where he is also an investor. He previously served as board advisor to Atelier Rebul, the 130-year-old Turkish fragrance and cosmetics house.
He holds an MBA in Finance from Hofstra University in New York.
Onur is honored to join the Singapore Fashion Council as a Council Member, representing Busana Apparel Group, and looks forward to contributing to the Council and Singapore's fashion ecosystem.

Associate Council Members

Danelle Woo

Associate Council

Danelle Woo

Associate Council

Danelle Woo is the founder and designer for Singapore label Aijek, a contemporary womenswear brand stocked across US, Asia and the Middle East. Stocksts include Bloomingdales, Neiman Marcus, Shopbop, Anthropologie, Revolve, ASOS, Tangs, etc.
Her experience ranges from working with international US buyers and showrooms, to overseeing supply chains and operations specifically in China, and international business development. Danelle has played mentor to upcoming local designers, working closely with SFC and CRIB on workshops and consult sessions to guide young brands.
Danelle lived out of Singapore for the last 15 years, and has set up homes in Sydney, Seoul, Hong Kong, Shanghai and Guangzhou. She graduated from the University of New South Wales Australia, where she received her Master of Commerce in Marketing.
Aijek won Fashion Futures 2.0 – An partnership between Singapore Fashion Week and the Council of Fashion Designers of America, and presented Singapore in the Asia Fashion Federation 2017.

Tanja Sadow

Associate Council

Tanja Sadow

Associate Council

Tanja is a global jewelry pioneer, award-winning designer, and the visionary force behind the Jewellery Design and Management International School (JDMIS). With over four decades of experience, she has shaped the landscape of jewelry education in Singapore.
A 1983 GIA graduate and international award-winning designer, she became one of GIA's global extension instructors bringing Singapore its first resident jewellery design program.
She consulted for the EDB/TDB on design creativity in jewellery, and authored the foundational curriculum for the Jewellery Industry Training Centre of Singapore (JITCS).
In 1995 she founded JusTanja Pte.Ltd. (training over 11,000 participants) and created BeadHub in 2001 to supply gems and jewellery components to her clients and students, successfully exiting the business in 2007 to focus entirely on her academic vision starting JDMIS, Singapore's only school specializing in jewellery education.
Now almost 20 years on, JDMIS has developed international articulations and regional partnerships, delivered nearly 10,000 professional certifications, established a reputation for world-class jewelry education with graduates in over 66 countries and has serviced the training needs of clients from the industry's top international brands."

Glen Tan

Associate Council

Glen Tan

Associate Council

Glen Tan is Vice President of Customer Experience and Learning at COMO Group, with general-management and P&L leadership experience across various retail businesses. Previously Global Head of Deployment at Gucci in Milan and Head of Global Learning Design & Development at Roche Diagnostics, he brings expertise in retail transformation, customer value, global execution and AI-enabled innovation.

Wu Ling Ling

Associate Council

Wu Ling Ling

Associate Council

Designer/Product developer and business owner with 14 years of experience in luxury leather goods, fashion accessories, and sustainable sourcing. Wu Ling consult for global luxury and lifestyle brands across Asia and the US, bringing refined concepts to life through material development, artisan partnerships, sampling, costing, and production oversight. In addition to consulting, she run her own design-led business focused on craft preservation and responsible production. With a deep understanding of craftsmanship and market expectations, she specialise in creating high-quality, detail-driven products that balance timeless design with commercial viability. Fluent in navigating complex development timelines, she deliver results with a strong focus on detail, functionality, and craftsmanship.

Andy Naraindas

Associate Council

Andy Naraindas

Associate Council

A Supply Chain & Sourcing Expert and a leader who understands how to Navigate Complex Global Situations to find innovative solutions. Visionary and Emphatic leader who thinks out of the box, nurtures young talent and who believes in preparing the next generation of individuals for leadership roles.

Advisors

Esther Huang

Advisor

Esther Huang

Advisor

Esther is currently SFC’s Impact Retail Ambassador, to educate, empower, and inspire individuals and the community to embrace more conscious fashion lifestyles. An experienced professional with over two decade’s experience, she was Head of Digital and Experience Design for National Gallery and has driven numerous first-to-market and high- impact strategic projects in key markets such as China, Singapore and Australia. Some of her significant achievements include end-to-end transformation projects in complex retail ecosystems, often including multiple disciplines such as digital innovation, marketing, design and real estate. A diverse thinker and strategic thought leader, Esther is also a recipient of the Vice-Chancellor Award for her practice field research in sustainable fashion value creation, intersecting with technology practice. She was also awarded “Young Designers Award” by Design Council for her fashion design concept collection inspired by stationery. Esther has also been invited as a jury panel for the ICSC APAC marketing awards; panel for FUTR (Millennial 20/20) to share her learnings and experiences.

Wilson Teo

Advisor

Wilson Teo

Advisor

Wilson Teo is the Executive Director of TEO Holdings Pte Ltd, a privately-owned investments holding company based in Singapore. Its group of companies are in the business of real estate, apparel manufacturing, trading and outsourcing as well as brand development for wholesale, retail and distribution in the baby products industry. The group’s investments are focused in Asia Pacific, with presence in Australia, China, Cambodia, Malaysia, India and Vietnam.

Oliver Tan

Advisor

Oliver Tan

Advisor

Oliver Tan is the Co-Founder and CEO of ViSenze, a retail tech AI company that is recognized by CB Insights, Forrester and Gartner for its innovations and solutions. An ex-corporate suit turned startup entrepreneur, Oliver is also a member of Forbes Tech Council since 2017, authoring over 40 commentaries from retail transformation, AI to digital innovations. In public service, Oliver advocates responsible AI developments and governance; serving as a member of the Artificial Intelligence Technical Committee (AITC) in Singapore and on the board of the Intellectual Property Office of Singapore.

Natalie Lee

Advisor

Natalie Lee

Advisor

Natalie Lee is a senior luxury executive with over two decades of experience leading growth, innovation, and digital transformation across Asia Pacific. As Vice President of Omnichannel & Client Development at Louis Vuitton South Asia Pacific, she drives strategies that connect data, creativity, and human insight to elevate the client experience. Her work spans the full client journey — from in-store excellence to digital engagement — shaping how Louis Vuitton delivers seamless, high-touch experiences across some of the region’s most dynamic markets.
Before joining Louis Vuitton, Natalie held senior leadership roles at Yoox Net-A-Porter, Vestiaire Collective, and Coupang, where she built and scaled high-growth fashion businesses across e-commerce and retail. She has led diverse teams across markets and disciplines, redefining how global brands engage clients through technology, storytelling, and personalization.
Recognized for bridging luxury heritage with digital innovation, Natalie is a frequent speaker on omnichannel leadership and the future of retail in Asia. She is passionate about cultivating the next generation of leaders and reimagining how luxury connects with the next generation of clients — where emotion, data, and design converge to create the future of client experience.

Secretariat

Zhang Ting-Ting

Chief Executive Officer

Zhang Ting-Ting

Chief Executive Officer

Zhang Ting-Ting is a familiar face to many as she has been serving as the Director of Sustainability since she first joined Singapore Fashion Council in September 2023. In just six months, her exceptional leadership and vision have propelled her into a more prominent role as the Chief Executive Officer. Her rapid advancement reflects her deep commitment to sustainable fashion and her ability to drive impactful change.
With a diverse background in architecture, design, supply chain, and e-commerce and with experience in global organisations as well as dynamic start-ups, Ting-Ting previously held significant roles in global sourcing strategy at Li & Fung, a renowned fashion retail and supply chain conglomerate based in Hong Kong. Prior to that, she gained invaluable experience and training at Zaha Hadid Architects in London, where she focused on pivotal cultural projects.
In 2022, she became part of Arkki Singapore, where she currently holds an advisory position. In this role, she contributes to the implementation of an award-winning curriculum from Finland that seamlessly integrates sustainability with design-thinking coaching.
Ting-Ting occupies pivotal roles in various committees, leveraging her expertise to forge robust connections between academia and industry. As a member of the ITE Design and Media Academic Advisory (DMAAC), she contributes to enhancing the synergy between educational institutions and the professional sphere. Additionally, her appointment as a cross-cutting enabler for The Earthshot Prize Expert Advisory Panel underscores her commitment to driving impactful change on a global scale, tackling pressing environmental challenges with innovation and insight.
Furthermore, Ting-Ting’s influence extends to recognizing and celebrating excellence in design through her role as a Juror of the Singapore Good Design Awards (SG Mark) 2024. In this capacity, she brings her experience to honor outstanding design achievements, thus elevating the standards and recognition of Singapore’s design landscape. Through her multifaceted engagements, Ting-Ting exemplifies a dedication to fostering collaboration, innovation, and excellence across diverse domains, leaving a lasting mark on both local and global communities
Ting-Ting’s educational background includes a Bachelor of Arts in Architecture from NUS, a Master of Architecture from Cornell University, and an MBA from Oxford University. SFC looks forward to witnessing her continued success in her new role as CEO and to continue this momentum to establish Singapore as an innovative, sustainable, and culturally rich fashion hub.

Jesline Wong

Senior Director, Marketing and Partnerships & Engagement

Jesline Wong

Senior Director, Marketing and Partnerships & Engagement

With 17 years of experience in leadership roles within dynamic, fast-paced environments, Jesline has developed a deep understanding that effective leadership extends beyond teamwork to encompass trust. Her extensive background in driving business operations, marketing communication, media relations, and public relations has equipped her with the skills to lead with both vision and integrity.
As the Director of Marketing, Partnerships & Engagement at the Singapore Fashion Council, Jesline is responsible for leading all marketing communications, managing media and public relations, and fostering meaningful collaborations with partners and members. Her efforts are integral to the development and continued support of the Council’s mission, advancing Singapore’s fashion industry on both a local and global scale.
Passionate about marketing and communication, Jesline brings over two decades of diverse experience across multiple sectors, including education, telecommunications, and finance. She has successfully led business operations and marketing strategies in various industries, notably providing vital support to a private education institution. In this role, she oversaw operations and marketing initiatives, extending her expertise to the institution’s overseas campuses in Malaysia and Central Asia, ensuring a global impact.
Jesline holds a Master of Business Administration from the University of Bradford, UK, and a Master of Arts in Education from Bangor University, UK.

Niharika Chaturvedi

Director, Human Resource

Niharika Chaturvedi

Director, Human Resource

Niharika Chaturvedi is a dynamic HR leader with extensive experience driving transformative change and fostering employee engagement across APAC and global markets. Her expertise spans HR Business Partnering, Talent Acquisition, and Employee Engagement, with a strong emphasis on creating agile processes that support continuous improvement and enhance overall business performance.
As the HR Director at Singapore Fashion Council, she looks forward to the challenge of elevating the team to the next level of growth and transformation while fostering a performance-driven culture. Passionate about talent and organisational success, she is committed to aligning HR strategies with business goals, ensuring a collaborative, inclusive and resilient workplace that drives both employee satisfaction and business growth.
Throughout her career, Niharika has been recognised for her ability to navigate complex challenges with ease, connect cross-functional teams, and foster a culture of continuous improvement. Niharika holds an MBA in Marketing and Finance and has received several prestigious awards, including the Everest Award in her previous role at Railsr and the Top Performer Award for her exceptional achievements during her consulting days at Robert Walters.

Joyce Pan

Director, Finance

Joyce Pan

Director, Finance

Joyce has over 18 years of leadership experience in strategic finance, finance operations, and business partnering across the retail, professional services, IT distribution, trading, shipping, and logistics sectors. As Finance Director, she oversees financial strategy, governance, and operations, supporting the organisation’s long-term sustainability and effective stewardship of resources.
Prior to her current role, Joyce held senior finance leadership positions in both multinational and local organisations, including leadership roles in retail and duty-free environments. She has led end-to-end finance functions encompassing financial and management reporting, budgeting and forecasting, FP&A, treasury, cash flow and working capital management, tax, compliance, and risk management. She has also driven finance transformation initiatives, including system and process improvements, and is a trusted partner to senior management and boards, providing clear financial insights, financial models, and business cases to support informed decision-making and organisational growth.
As the Finance Director at Singapore Fashion Council, Joyce brings a strong operational finance foundation, disciplined financial governance, and a pragmatic business partnering approach to support the Council’s mission. She strengthens financial oversight, enhances transparency and controls, and provides management with timely, relevant insights to support sustainable growth, responsible use of resources, and sound strategic decisions.
Joyce holds an MBA with Distinction from the University of Nottingham and a First-Class Honours degree in Applied Accounting from Oxford Brookes University. She is a fellow member of both the Institute of Singapore Chartered Accountants (ISCA) and the Association of Chartered Certified Accountants (ACCA).

Lily Hamid

Commercial Director, DORS

Lily Hamid

Commercial Director, DORS

Throughout her career, Lily has developed deep expertise across marketing, public relations, branding, and strategic partnerships, leading high impact initiatives within the retail and hospitality sectors. Her experience extends beyond brand building into commercial strategy, business transformation, and organisational leadership, where she has driven revenue growth, market expansion, and cross functional team performance.
As Commercial Director at DORS, Lily leads a cross functional team overseeing commercial growth, brand development, retail performance, and customer engagement within Singapore’s competitive fashion landscape. Beyond strengthening local retail excellence, she is steering DORS’ regional and international expansion through cross border partnerships, overseas pop ups, and new market access opportunities for Singapore designers.
Under her leadership, DORS is undergoing a significant transformation, including a comprehensive rebranding and strategic collaborations that elevate both brand storytelling and commercial performance. She works closely with partner brands to drive sell through while supporting long term growth strategy and market readiness. Through these initiatives, Lily is positioning DORS as a leading multi label platform and gateway for Singapore fashion, expanding international visibility while delivering compelling retail experiences both online and offline.

Audrey Tang

Senior Director, eCommerce & Growth

Audrey Tang

Senior Director, eCommerce & Growth

Audrey is a seasoned growth leader with over 20 years of experience across financial services, consulting, and AI-driven transformation. She has led consumer growth strategies, customer segmentation, acquisition and loyalty programs, and the launch of market shaping initiatives. Her background provides a strong foundation in customer-centric design, operational excellence, and commercial impact – capabilities she now brings into the fashion sector to uplift businesses and accelerate industry transformation.
As the Senior Director of eCommerce & Growth at DORS, she applies her expertise in customer strategy, digital innovation and scalable business models to support the Singapore Fashion Council’s mission of strengthening the competitiveness and future readiness of the fashion industry.
Her work focuses on strategic digital acceleration – helping local brands and designers harness eCommerce, data, and emerging technologies to drive sustainable growth. At DORS, she partners closely with teams to enhance customer engagement, optimise omni-channel performance, and unlock new revenue streams in an increasingly dynamic retail landscape. Together they are committed to driving meaningful and measurable progress and is passionate about empowering local brands to scale with confidence, leverage digital opportunities, and compete globally.

Andy Lin

Deputy Director, Internationalisation, Partnerships & Engagement

Andy Lin

Deputy Director, Internationalisation, Partnerships & Engagement

Andy supports the Singapore Fashion Council’s (SFC) efforts in international engagement, strategic partnerships, and ecosystem development across fashion, design, and innovation. In his role, he works with partners and stakeholders to strengthen Singapore’s fashion ecosystem, encourage collaboration, and create opportunities for local brands to grow internationally.
Drawing on extensive experience in international business and cross-functional leadership, Andy has contributed to building agile teams across partnerships, operations, and membership services. He values collaboration and long-term relationships, working closely with global brands, government agencies, trade associations, and educational institutions to advance shared industry goals.
Andy has been involved in organising flagship events, trade missions, and industry showcases, while supporting sponsorship, membership, and partnership initiatives that enhance engagement and brand visibility. Committed to developing future-ready talent, he collaborates with Institutes of Higher Learning and marketing teams to deliver meaningful programmes and measurable outcomes for Singapore’s fashion community.

Our People

Patron

Ms Sim Ann

Office Bearers

Council 2026/2028

Sharon Lim

Felicia Gan Peiling

Clarence Lee

Rajul Mehta

Ordinary Council Members

Nicole van der Elst Desai

Dione Song

Ordinary Council

Associate Council Members

Danelle Woo

Tanja Sadow

Glen Tan

Wu Ling Ling

Andy Naraindas

Advisors

Esther Huang

Wilson Teo

Oliver Tan

Natalie Lee

Secretariat

Zhang Ting-Ting

Jesline Wong

Niharika Chaturvedi

Joyce Pan

Lily Hamid

Audrey Tang

Andy Lin

About Us

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