Certification: a Game-changer for Accountability in Fashion’s Evolution

Certification: a Game-changer for Accountability in Fashion’s Evolution Sustainability is becoming a decisive factor in purchasing decisions, projected to influence over 50% of consumer choices—up from the current 15%. Forest-based materials, such as Man-Made Cellulosic Fibres (MMCF), are central to this shift, with MMCFs holding 6.4% of the global fibre market. Sustainable sourcing of these […]

From Fibre to Fashion: The Unseen Impacts of Traceability of Textile Production

From Fibre to Fashion: The Unseen Impacts of Traceability of Textile Production Sustainability is redefining the fashion industry, requiring brands to embed environmental and social responsibility into every aspect of their operations. A cornerstone of this transformation is sustainable sourcing, which ensures raw materials like Man-Made Cellulosic Fibres (MMCF) originate from responsibly managed forests. However, […]

Fashion’s Eco Evolution Starts Here

Fashion’s Eco Evolution Starts Here The fashion industry is undergoing a dramatic transformation, driven by increasing environmental awareness and consumer demand for sustainable practices. At the heart of this change lies a critical yet often overlooked component: Man-Made Cellulosic Fibres (MMCF), which holds the third-largest share in global fiber production after polyester and cotton.  The […]