About:

Join SFC’s Business Mission to Milan and Florence, Italy! Gain insights into the Italian fashion market and ecosystem — from retail to production. Network with Italian fashion businesses and success stories, visit the inner workings of famous fashion houses, and experience and explore the huge tradeshows happening this summer: ITMA, and Pitti Uomo. Organised by SFC in collaboration with Italian Chamber of Commerce in Singapore, and with the kind support of the Embassy of Italy.

Mission Objectives:

• Delve into Italy’s ecosystem/network as you meet with trade associations, craftsmen, producers and suppliers
• Elevate your brand’s product standards through access to high quality boutique manufacturing
• Discover Go-to-Market opportunities via meetings with retailers, stores, distributors
• Visit notable Italian fashion businesses or individuals and gain market insights for growth in Italy/Europe
• Connect with Italian designers and businesses via our networking sessions

Programme fee* includes:

• 6 nights hotel accommodation
  Business matching meetings and networking sessions
• Trade fair entry tickets
• Railway tickets between cities
• Ground travel services within cities
• Organised meals (select)
• Marketing collaterals promoting delegation
• SFC support and trip administration

*Please note that the final trip package and pricings are fixed and cannot be modified in part or whole.

For more details and trip itinerary, please download the flyer here. 

To register your interest, fill in the Expression of Interest Form https://forms.office.com/r/39w4WzYALd and SFC will be in touch with you shortly.

Please feel free to email industrydev@sgfashioncouncil.org.sg should you require any for more information.

*Mission subject to final approval by EnterpriseSG.