Fashion’s Eco Evolution Starts Here

The fashion industry is undergoing a dramatic transformation, driven by increasing environmental awareness and consumer demand for sustainable practices. At the heart of this change lies a critical yet often overlooked component: Man-Made Cellulosic Fibres (MMCF), which holds the third-largest share in global fiber production after polyester and cotton. 

The sustainability of MMCFs is intrinsically linked to forest management practices, as these fibers originate from dissolving wood pulp (DWP) sourced from various forest types worldwide. Forests, home to over 80% of terrestrial species, serve as vital carbon sinks and natural buffers against climate change. However, their role in biodiversity conservation faces challenges from unsustainable management practices. 

Leading companies are taking notable steps toward sustainable forest management. Asia Pacific Rayon, sourcing from APRIL in Indonesia, manages over 361,000 hectares of natural forest and wetland areas, while Sappi demonstrates commitment through certified sustainability practices and supply chain transparency. 

The Path Forward for Environmental Protection and Corporate Success: 

With only 13% of global forests currently under sustainable management, there’s significant room for improvement. As the fashion industry evolves, traceability and sustainable sourcing become increasingly crucial for meeting consumer demands while preserving biodiversity. 


Download Report