Sustainability is becoming a decisive factor in purchasing decisions, projected to influence over 50% of consumer choices—up from the current 15%. Forest-based materials, such as Man-Made Cellulosic Fibres (MMCF), are central to this shift, with MMCFs holding 6.4% of the global fibre market. Sustainable sourcing of these materials is critical, yet complex, prompting brands to seek robust solutions. 

The Programme for the Endorsement of Forest Certification (PEFC) provides a clear roadmap for responsible sourcing through a seven-step strategy. This includes prioritizing certification, traceability, supplier alignment, and public commitment to sustainability goals. Leading brands like Mango, María Lafuente, and Salvatore Ferragamo are paving the way by integrating certified sustainable materials into their collections, demonstrating tangible progress. 

By embracing sustainable practices and engaging in initiatives like PEFC’s forest field trips, fashion brands have a unique opportunity to lead transformative change. Sustainability isn’t just a trend—it’s the future of fashion. Explore how leading fashion brands are turning sustainability commitments into real impact.