Sustainability is redefining the fashion industry, requiring brands to embed environmental and social responsibility into every aspect of their operations. A cornerstone of this transformation is sustainable sourcing, which ensures raw materials like Man-Made Cellulosic Fibres (MMCF) originate from responsibly managed forests. However, tracing material origins remains a complex challenge due to global supply chain intricacies. 

Certification, such as PEFC’s chain of custody, is a critical tool for enhancing transparency and accountability. By rigorously auditing supply chains, certification verifies sustainable practices and ensures materials meet ethical and environmental standards. Notable leaders like the Lenzing Group and Grasim Industries exemplify the effectiveness of certification, maintaining traceability and integrity across their operations. 

To integrate traceability, PEFC outlines a seven-step approach, including clear sustainability goals, supplier certifications, and transparent communication. Discover how leading brands are turning sustainable sourcing challenges into opportunities and explore actionable steps and real-world success stories that can transform your supply chain.